Podcasting: Eight Steps to Getting Started

Podcasting: Eight Steps to Getting Started
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    Hi there.
    I am John Bond from Riverwinds Consulting and this is Publishing Defined.
    Today I am going to talk about the eight steps involved with creating a podcast.
    I am going to go through them quickly.
    There are a lot of great resources online, so do your homework ahead of time.
    Step one, set goals for the entire podcast.
    Know why you want to create one and who your intended audience is.
    Set measurable goals for your efforts.
    Create a plan and timeline.
    Get everything lined up before you write and record your official first show.
    Of course, you will need a great podcast name.
    Make it engaging.
    Same with episode names.
    Be provocative or fun; don't just use labels.
    Also consider whether you will producing and creating it all yourself, or if you will engage
    with a media partner to help with the important steps.
    Two, decide on a topic and a format.
    The more specific your topic, the better.
    Some podcasts are broad, but I recommend a niche approach to your content for a niche
    As for formats, some podcasts are interviews, others long form discussions or examinations
    of a topic.
    Listen to a lot of podcasts inside and outside your specialty and choose what is right for
    your organization and the personality of the host or hosts.
    Also, you will need to decide on frequency.
    Once you determine how often you will publish shows, stick to it.
    Don't be erratic.
    People like predictable.
    Three, write or outline five shows.
    This will help you work through various issues about length, format, depth.
    This may seem unnecessary, but this will prove beneficial in the long run.
    It will help develop your intro and closing.
    Even if your format is interviews, you can develop the questions and the direction each
    will take you.
    Fourth, research the tools you will need.
    You will need a medium quality microphone or better, as well as a mixer or mixing software,
    or someone that will do this on a freelance basis.
    If the budget allows, don't skimp, as people will judge the podcast by many intangibles
    including sound.
    Fifth, record a sample show as a test.
    Focus on the style, the authenticity, the speed of the conversation.
    Make sure it all seems easy and approachable.
    Engaging is the key.
    People like to listen to stories.
    They like practical.
    And they like positive.
    Sixth, edit the sample show.
    Hold the show to high standard for background noise and buzzes, but don't beat yourself
    up over stumbles in your wording or conversation.
    Natural is better.
    Someone will need to dive into the decisions you will have to make for your audio file:
    format such mp3?
    Stereo or mono?
    Bit rate, and more.
    You will also need artwork for the show and a logo to submit with your eventual launch.
    Remember to also supply quality show notes.
    Seventh, think through how your listeners will download your podcast and where they
    will find it.
    There are lots of decisions about this, including delivery on such platforms as iTunes and Google
    Will listeners be able to engage with your podcast at your website?
    Assign someone to dive into these more technical details before any recording is done.
    Last for not least, develop a marketing and promotional plan for the show.
    How will you reach your readers, customers, and listeners?
    Have a fully fleshed out plan that details your social media plan, custom email campaign,
    and promotional efforts.
    Don't just expect organic or word-of-mouth growth.
    Also, connect with other podcasts for cross promotional value,
    Plan out the first 6 months of shows and when you are ready, proceed with your exciting
    new venture with enthusiasm.
    Well that's it.
    I am a publishing consultant and work with associations, publishers, and individuals
    on a host of content related challenges.
    Reach out to me with your questions.
    Hit the Like button below if you enjoyed this video.
    Please subscribe to my YouTube channel or click on the link to see my video on the big
    picture decisions on whether to start a podcast.
    And make comments below.
    Thank so much and take care.
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