Rodrigo Alves steps out in style in Beverly Hills

Rodrigo Alves steps out in style in Beverly Hills
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    He confessed he's trying to move away from his 'Human Ken Doll' image.And Rodrigo Alves certainly looked more demure when he headed out for lunch in Beverly Hills on Thursday, rocking a stylish rose print ensemble The TV personality, 35, cut a suave figure in his off-duty designer look, paying a visit to the Joseph Martin Salon before enjoying a bite to eat Out and about: Rodrigo Alves headed out for lunch in Beverly Hills on Thursday, rocking a stylish rose print ensembleRodrigo showcased his trim waist in his white shirt, worn tucked into matching trousers and cinched in with a Gucci belt The social media sensation pulled his look together with a pair of mirrored shades and coiffed his platinum locks in a bouffant hairdo  He was seen getting a makeover at the salon, enjoying the VIP treatment during his afternoon of pampering    Dapper: The TV personality, 35, cut a suave figure in his off-duty designer look, paying a visit to the Joseph Martin Salon before enjoying a bite to eat Designer: Rodrigo showcased his trim waist in his white shirt, worn tucked into matching trousers and cinched in with a Gucci belt  Makeover: He was seen getting a makeover at the salon, enjoying the VIP treatment during his afternoon of pamperingEarlier in the day, Rodrigo looked in high spirits as he flashed a peace sign while touching down in LAX airport He got candid in an exclusive chat with MailOnline, claiming that he disposed of tens of thousands of pounds worth of outfits because he wanted to shed his famous 'Ken Doll' image to 'live life and be happy'  Speaking about his rise to fame, Rodrigo stated: 'They called me Ken Doll and paid me well for it  - therefore, my hair had to be bleached blond with no roots, I had to be slim and wear colourful suits in order to live up to people's expectations Out and about: Earlier in the day, Rodrigo looked in high spirits as he flashed a peace sign while touching down in LAX airportHowever, Rodrigo has admitted that he now feels different about his famous moniker, revealing: 'I feel sorry to let people down but I am human and I just want to live life and and happy 'In the past few months I decided that I don't want to be that (Ken Doll) anymore and changed my style completely and got rid of all £17K worth  colourful ken doll style suits and blazers 'Detailing the full extent of him distancing himself from the 'Ken Doll', Rodrigo continued: 'Also my hair is getting longer with a two inch dark root I am now totally the opposite of what KenDoll is and I feel great to be my self finally 'Just want to be happy': He got candid in an exclusive chat with MailOnline, claiming that he disposed thousands of pounds worth of outfits because he wanted to shed his famous 'Ken Doll' image  Speaking with MailOnline about his rise to fame, Rodrigo stated: 'They called me Ken Doll I had to be slim and wear colourful suits in order to live up to people's expectations''I never felt comfortable being called Ken since it was never something that I aimed to be and to look like 'Rodrigo has also revealed that he has loosened the reigns when it comes to his time in the gym  'It's the time of the year when most people become fit and ready for the summer. I am now totally the opposite which to be honest doesn't bother me much because I have been living life and still having fun!'And the Brazilian TV personality certainly looked like he was having the time of his life as he walked through the airport in LA with his suitcases Rodrigo recently addressed his thinning hairline by travelling to Turkey for a painstaking seven hours of surgery, during which 1,200 individual hairs were implanted into his exposed scalp      The TV star spent £3,000 on the procedure, his fourth hair transplant in five years after undergoing similar operations in Beverly Hills, at New Hair by Gianluca Pappalardo in Istanbul    Honest: Rodrigo has admitted that he now feels different about his famous moniker, revealing: 'I feel sorry to let people down but I am human and I just want to live' 'Doesn't bother me!' Rodrigo has also revealed that he has loosened the reigns when it comes to his time in the gym Speaking previously to MailOnline, the former Celebrity Big Brother star admitted the surgery had boosted his confidence after male pattern baldness left him feeling depressed and unhappy with his appearance He said: 'I have been losing a lot of hair lately, and it has been causing a lot of distress, including eating more food, which led to me gaining three stone 'Rodrigo also admitted his overall desire to maintain a youthful appearance led to him paying for the procedure in Turkey, where transplants are notably cheaper than London, his current home 'A lower hairline and full head of hair is a sign of youth. I do not accept the natural aging process I will soon be 36 and I can see that my body and my skin and hair are changing a lot 'I have started a new anti-oxidant anti-age diet also, on top of hair implants, to make my hair more dense, and next month I am off to Los Angeles where I will be having some hormone replacement therapy ' Procedure: Rodrigo recently addressed his thinning hairline by travelling to Turkey for surgery, during which 1,200 individual hairs were implanted into his exposed scalp  Cost: The TV star spent £3,000 on the procedure, his fourth hair transplant in five years  Happy: Speaking previously to MailOnline, the former Celebrity Big Brother star admitted the surgery had boosted his confidence  Rodrigo's latest hair transplant comes shortly after he admitted a recent operation to get the 'perfect' chin would be his last cosmetic procedure 'I hope that this was my last surgery my body just can't take it anymore. I just can't help the fact that I had an infection which deformed my chin,' he told MailOnline 'Yesterday was my first day out and about after having the op on Saturday. My face is very swollen still, I am struggling to eat and to drink Liquid just goes everywhere.'He added: 'I had a massive chin make over with Dr Ali Mezdegi at Comfort Zone My chin is absolutely perfect now it is small at a V-shape. The surgeon did a very fine and sophisticated job ' He said: 'I have been losing a lot of hair lately, and it has been causing a lot of distress, including eating more food, which led to me gaining three stone'
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